Service
SEO that earns lasting rankings.
From technical foundations to content strategy — organic visibility built to compound, not spike.
Book a discovery callWhat we do
The craft behind the work.
Search engine optimisation is often misunderstood as a single tactic — it is really a collection of disciplines that compound over time. Technical health, content depth, domain authority, and local presence all contribute to where you appear in search results, and all of them need attention.
We begin every engagement with a thorough technical audit. We look at crawlability, page speed, Core Web Vitals, indexation issues, duplicate content, and internal linking structure. Technical problems are the silent killers of search visibility — fixing them is often the highest-leverage first step.
From there, we move into keyword and content strategy. We research the terms your customers actually use, map them to your existing pages, identify gaps, and build a content plan designed to capture demand at every stage of your buyer journey. Content that ranks is content that genuinely answers questions better than anything else on the first page.
We also manage Google Business Profile optimisation for local businesses, structured data implementation, and ongoing rank tracking with clear monthly reporting. Everything we do is transparent, methodical, and built for longevity — not short-term spikes that reverse the moment an algorithm updates.
The process
What you can expect working with us.
A comprehensive technical audit delivered within the first two weeks, including a prioritised list of fixes ranked by impact and implementation complexity.
A keyword strategy document mapping target terms to your existing and planned pages, with monthly search volume, competition, and opportunity ratings.
On-page optimisation rolled out progressively — title tags, meta descriptions, heading hierarchies, internal links, and content improvements implemented in a clear schedule.
Monthly reporting with ranking movement, organic traffic trends, and a clear plain-English summary of what changed, why, and what we are doing next.
What you receive
Outcomes built for impact.
Technical SEO audit
Crawl analysis, Core Web Vitals, indexation issues, and a ranked fix list.
Keyword strategy
Research-driven mapping of target terms to your pages and content gaps.
On-page optimisation
Title tags, meta descriptions, headings, and content improved systematically.
Google Business Profile
Local visibility optimised for map pack rankings and review management.
Structured data
Schema markup that helps Google understand and surface your content correctly.
Rank tracking & reporting
Monthly position reports with clear trend data and plain-English commentary.
“Four months after engaging Aura, we ranked in the top three for every keyword we cared about. Steady, methodical work — and the results have compounded every month since.”
Elena T.
CEO, Fieldstone